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Growing, Custom High-End Florist And Gift Retailer
Location Wisconsin,United States
Asking Price Range < $250K
Gross Revenues $220000
Net Profit / Cash Flow $26000
Cash Flow Type Sellers Discretionary Cash
Seller Finance Yes
Year Established 1983
Number of Employees 4 - 5
Inventory 55000
Relocatable No
Number of Employees 4 - 5
Real Estate Leased
Training The owner is willing to stay on to help facilitate a successful transition
Reason for Sale Owner wishes to retire
Description ASKING PRICE: $95,000 CALL 608-236-4490 - High-end retail florist and gift retailer with a differentiated brand and great reputation is available for sale. The Company is located in Dane County at an outstanding, high-traffic retail location. The Company specializes in custom, upscale floral designs for consumers, special events, businesses, and non-profits. In addition, the Company has a strong offering of retail hard goods, such as apparel, jewelry, candles, and more. In response to customer demand, many of the Company's flowers and gift items are locally grown and manufactured according to fair trade. In addition to retail business, the Company has a strong custom order floral design business targeting events (weddings, graduations, etc.), businesses and non-profits. Finally, the Company has become a primary area provider for out of state wire services who are placing high-end design orders in the Company's market area.
The Company has weathered the economic downturn of 2008 and 2009 for a variety of reasons. First, the Company has never relied on the sale of lower cost, commodity style flowers and designs, which are subject to more cost pressure and competition. The Company's focus on high-end designs attracts a more economically stable customer base. Also, in response to consumer demand, the Company began moving into more locally grown flowers and more fair trade and locally grown retail goods, which now represent more than 35% of revenues. As a result, the Company experienced revenue growth in 2010, 2011, and is projected to grow in 2012 as well. Additionally, the Company has grown with nearly no marketing budget or efforts. As a result, there is significant room for growth for a new owner who wishes to proactively sell and market the Company's products.
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