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Profitable Niche Advertising Publication
Location Wisconsin,United States
Asking Price Range $2.5M - $5.0M
Gross Revenues $1600000
Net Profit / Cash Flow $500000
Cash Flow Type EBITDA
Seller Finance Yes
Year Established 1988
Number of Employees 10 - 19
Relocatable Yes
Number of Employees 10 - 19
Real Estate Leased
Training The owner is willing to stay on to help facilitate a successful transition
Reason for Sale Owner Wishes to Retire
Description Company with a highly profitable print and web publication for rental properties is available for sale due to the owner's wish to retire. The Company has become a market leader through a well-organized advertising format that is very easy for renters to use and offers attractive and flexible options to advertisers. Company leverages a scalable proprietary software program, an established brand, and a turn-key business model to serve a very loyal target market in the metro areas in which it operates. The Company generates margins that are exponentially higher than market average. The Company's proprietary software program is easy for non-technical sales people to use and provides strong prospecting, customer relationship management, and accounting functionality along with being the prime tool used to publish the magazine. The turn-key nature of the business model, known business variables, and well-defined target market offer strong options for growth in other metropolitan markets in the, Midwest, and nationally. The Company is highly profitable in spite of low rental vacancy rates which are cyclical and at or near historical lows. The Company has data to show a strong correlation between lower vacancy rates and lower advertising revenues. History suggests that vacancy rates will eventually trend in the other direction, which will drive growth for this business. Ownership estimates an $85M+ market for the business in select Midwest markets and a nearly $1B market nationally. Energetic new ownership with strong sales and operational capabilities will find ample opportunities to grow the existing base of business, and to expand into new metropolitan areas.
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