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IHOP Franchise Opportunity
Location Missouri,United States
Asking Price Range $250K - $500K
Gross Revenues $1334034
Net Profit / Cash Flow $88687
Cash Flow Type Sellers Discretionary Cash
Seller Finance Not Disclosed
Year Established 2007
Number of Employees 20 - 34
Relocatable Not Disclosed
Number of Employees 20 - 34
Real Estate Owned
Training Comprehensive training provided by franchisor
Description IHOP has grown primarily through franchising as the a key initiative for the company in the new millennium. This strategy has lead to the companies strong growth in comparable. Sales have continued to be strong in 2004. In the first quarter of 2004 IHOP recorded its highest increase in comparable sales in nearly ten years. IHOP is a true American icon and while many things have changed since the beginning in 1958 a key strategy of recruiting, developing and supporting franchisees has remained a constant. Franchisees are the company's primary customer. $1 Million net worth and $250K liquid required. Restaurant experience is preferred.
IHOP, founded in 1958, is the 2nd largest family dining chain. IHOP offers a selection of lunch, dinner, snack items, and is distinguished by its broad pancake selection and breakfast specialties at reasonable prices. IHOP's strong positioning in the family dining segment has strengthened over the last 4 years and has consistently out-performed the family dining segment. This strong performance is due to menu enhancements, new product introductions, marketing improvements, restaurant updates and added standardization to operations. There are currently over 1,100 IHOP restaurants located in 48 states and Canada. (Minimum financial requirements - $1 million net worth and $250,000 in liquid assets) Weekend breakfast business can drive 60% of total sales. IHOP's overall market position in the family space benefits from a better value/quality. The chain's market is very broad, spanning 18 to 54 year olds of all races and gender.
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