Eco - Friendly Web Based Food Manufacturer
Location California,United States
Asking Price Range < $250K
Gross Revenues $729340
Net Profit / Cash Flow $230534
Cash Flow Type Sellers Discretionary Cash
Seller Finance No
Year Established 2009
Number of Employees 10 - 19
Relocatable No
Number of Employees 10 - 19
Real Estate Leased
Training 2 weeks at 20 hours/week.
Reason for Sale Personal.
Description This easily relocatable niche market eco-friendly web-based food manufacturer had enjoyed stellar 55% year over year growth, a dominant position in the feel good health oriented food industry, and the leisure of being able to both manufacture anywhere and ship nationwide to its constantly new and established client following without having to maintain a retail facility!
Asking Price $149,500
The business's 2,000 square foot catering kitchen is on a 2 year lease with a 2 year option. It leases for $2,050 per month on a lease that may be terminated at a very reasonable rate. The sale includes all of the businesses furniture, fixtures and nearly $150,000 in restaurant and catering equipment, recipe book, website, trademark, and significant goodwill and intangible assets that includes its 19,000 mailing list, 20,000 Twitter followers, 18,000 Facebook fans, etc.
Competition naturally exists on many levels in the specialty niche market food industry. That said, this firm has managed to carve out a loyal client following based on its business model of shipping pre-made frozen meals nationwide. With its formidable client base this manufacturer has a significant long term competitive advantage with those with similar food preference that will be difficult for industry entrants to overcome.
New owners will seek to take this firm in several directions, including advertising in mediums that will reach those with similar dietary and lifestyle preferences, engaging in ongoing SEO and pay per click programs, offer innovative high quality meals and continued focus on those seeking to modify their eating habits to achieve weight loss or fitness goals.
Further, as the sellers have not actively sought to have their products retailed in health food, new owners will likely seek to attend trade shows, appoint marketing reps to conduct sales calls, appoint distributors, etc. to gain such business as all of the necessary components to do so are already in place.
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