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Art Crafts Store
Location California,United States
Asking Price Range < $250K
Gross Revenues $80000
Net Profit / Cash Flow $42600
Cash Flow Type Sellers Discretionary Cash
Seller Finance No
Year Established 2011
Number of Employees 1 - 3
Relocatable No
Number of Employees 1 - 3
Real Estate Leased
Description This is a young business with a very successful internet store selling an amazing range of sea shell products to hobbyists, artist who uses the shells to create handmade products and designers for home decor. In addition to selling on their own proprietary website seashellsupply.com they also have a very successful store on etsy.com. The etsy.com is a web based marketplace renowned as the world's leading source for craft making supplies, and therefore a critical sales resource for orders for SeaShellSupply. Alexa, a company relied upon for internet metrics, ranks etsy.com traffic very high- 157th globally and 52nd in the U.S.
While web traffic to a website is important, the really critical metric is the conversion rate of actual buyers vs. visitors to a site. Industry conversion rates of 3% are considered great, while SeaShellSupply enjoys an amazing 5.3% combined sales conversion rate between its own website and its store on etsy.com, a powerful indicator of product demand.
Main seashellsupply.com site has 2,200 registered accounts
o Last 4-months = 4,000 unique visitors, (70% new-30% returning)
Etsy site has 2500 transactions representing over 7000 Listing sales
o Last 4-months = 14,000 listing/shop views'
o 18-months = 250,000 views & 24,000 "favorites"
Combined orders from both sites = approximately 7500 total shipment
Net profits over the past 12-months have been approx. $45,000, but recent month's profits are double those of a year ago. Net profit margins run about 50% factoring in all costs. The price includes inventory with a $30,000 retail value along with all the required storage units for the raw materials. This can easily be a home based business. There are additional sales on both EBay and Amazon that have not been factored in. Also included is a Facebook page with 1600 followers & 600 email newsletter subscribers. There is a very robust demand for quality sea shells and this company is becoming an increasingly important and r
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